My love affair with Bras | Arpita Ganesh | TEDxKoramangalaWomen

An innovator with a lively entrepreneurial spirit, Arpita Ganesh pioneered the concept of bra fitting in India, and went on to become the CEO of Buttercups- one of India’s leading luxury lingerie brands.

She created an online platform for brassiere fitting and followed it up with the ABFT app- India’s first bra fitting app. Arpita endeavors to provide a perfect fit for her clients through the fitting sessions and sensitize people about the importance of this garment.

In this talk, Arpita tells us about how she fell in love with lingerie and the events in her life that led to the birth of the ‘BYOU’ philosophy.
A dynamic and ambitious, Arpita Ganesh, is the founder and CEO of Buttercups, an experiential omni channel lingerie brand which came to life in 2014. With a degree in hotel management from Osmania University, she started her career with the ITC group of hotels and continued in the Taj Group making it to the post of the Manager within a span of 2 years. Over 9 years, she retailed international labels exclusively in India and consulted M&S, a leading clothing line and a few other international brands for the Indian market and production. A single and doting mother to a 12 year old, Arpita is an ardent animal and beer lover. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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